By Miya Morrison
So, when you hear the term “legacy market”, what do you think of?
As we are in the journalism sphere, the big news organizations from the 1970s. For those who read my article on the cannabis market, you would reflect on that as a standard definition. (It’s alright if you haven’t read it. Take the opportunity once you’re done with this one :))
I would like to point out that not all alternative markets are illegal or come from illegal origins. The issue is what it doesn’t do,… benefit capitalism. Or at the very least, the greed/materialism that comes with capitalism can’t profit from these markets.
During our deliberation, I’ll provide images of alternative markets by looking at their capitalist counterparts, but for this brief paper, I’ll just say that many “cult-following” events/projects like indie film festivals or game modders are part of alternative markets, as companies can’t completely profit out of these practices. It doesn’t benefit the shareholders, aka those at the top of the exec board. Please enjoy the memes below, I want this to be a lively setting for all of us.
I like how you framed this theme. It is interesting to think about how “traditional” and “alternative” markets challenge the capitalist structure not because they are naturally illegal, but because they are difficult to fit into a profit-oriented model. Your examples of indie film festivals and game modders are great, they are spaces fueled by passion and creativity rather than pure profit. I also liked how you used memes here. Great work!